Wechat mini program application is relatively wide, but in life, the use of wechat mini program function more and more, pay attention to wechatSmall programWhat is the benefit？New retail refers to the traditional retail through the opening up of new technology, improve the service provided to users, expand the scale of service radiation, change the traditional business form or working method。So, to what extent can the granularity of the nearby small program actually reach？

(1) Consumers are used to using small programs to search for nearby stores, which means that the store passenger flow no longer relies on the location of exposure, so it is not necessary to locate in the main road, saving the location cost of retail stores。

(2) After adjacent display and induction, the radiation scale of a single store will change from a few hundred meters to several kilometers。

(3) The booking, procurement and other data deposited in the mini program can provide digital value for the store, solve the difficulty of the store only by experiencing the purchase in the past, provide a basis for more accurate and courageous purchase quantity, and improve the store efficiency。

The cost investment of small programs is relatively low, the expansion of merchants must be over a period of time, only like the marketing promotion of wechat payment at that time, in the marketing and promotion level of wechat small programs, mobile wechat to the third-party platform service providers to show a large indoor space, according to the service provider to cover a large number of small stores。For the hotel industry, drainage is a bit, the development of small program multi-traffic inlet, especially the "nearby small program" function will help the hotel to get a large number of users and traffic。

The "nearby mini program" function developed by wechat mini program allows users to see small programs in the vicinity of 5 kilometers。If the small program of the hotel is displayed in the "nearby small program", the user can directly obtain the hotel's various service information and location through the small program。In the small program of the hotel industry, the functions of member booking function, hotel mall, coupon, user balance and so on can effectively help the entity hotel to achieve good functional services。

Is the cost of custom small program really high?Custom applets are more expensive than template applets because of the "customization"。Small programs can basically meet the functions of the APP，But it's much easier than building an APP，The cost is also much lower，Simple as it is，But it should also be developed according to customer needs，In the design of the page also need to add some creative elements to it，Some require server background support，So the more complex the requirements, the higher the cost。